Bridget joined Nestlé in 2019 tasked with driving best in class omni channel planning across well known CPG brands including KITKAT, Allen’s, NESCAFÉ, Nespresso, Starbucks at Home, MILO and Maggi. Audience first planning, delivering personalisation at scale, and understanding ROI across all media types via measurement remain key priorities for Nestlé.
Bridget also holds a position on the Outdoor Futures Council. She plays an important role in contributing as an advertiser voice to the OFC’s work in future proofing the OOH industry to drive effectiveness via standardisation, accurate measurement and verification.
Prior to Nestlé, Bridget has held client and investment roles at Omnicom, WPP and IPG.