December 7, 2021


AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

This year the event is being chaired by Joe Copley | Chief Revenue Officer | Seedooh


We recognise that there are new considerations for in-person events, and your safety, security and health are always our priority.

We are fortunate that Hoyts Cinemas has experience in dealing with the new reality and are strictly enforcing government guidelines in respect of social distancing and hygiene.

To read their statement on safety protocols, click here.






13.00 Welcome | Joe Copley | Chief Revenue Officer | Seedooh

13.30 Keynote: And the Award for Best Media goes to… DOOH?
Joe Lunn | Chief Technology & Transformation Officer | Mindshare Australia & New Zealand

14.00 What a year! What happened in AdTECH for OOH and why should we care?
Panel discussion chaired by Bridget Cooper | Media Planning Manager ANZ | Nestlé Oceania
Pia Coyle | Managing Partner Avenue C | Chair Outdoor Futures Council
Matt Bushby | Managing Director, ANZ and SEA | Hivestack
Cassandra Cameron | EGM Revenue Strategy & Operations | JCDecaux

14.45 Fireside chat: Better inputs = Better outputs. Now what’s the Question..?
Paul Sinkinson | Managing Director Australia | Analytics Partners
Joe Copley | Chief Revenue Officer | Seedooh

15.15 COFFEE

15.45 Case Study Panel: An Innovative, Data Driven pDOOH Success Story 
Chaired by Gai Le Roy | CEO | IAB Australia
Mark Titley | Head of Client Services | Bench Media
Bryan Wilmot | CMO | Stake
Ben Baker | Managing Director APAC | Vistar Media

16.30 How (and why) pDOOH will be even better next year.
Panel discussion chaired by Ben Allman | Head of Sales, ANZ | Broadsign
Minsun Collier | National Head of Data & Technology Acceleration | MediaCom Australia
Braden Clarke | Programmatic Director | VMO
John McNerney | Director of Platforms | Yahoo ANZ

17:15 Closing Remarks | Joe Copley | Chief Revenue Officer | Seedooh

17:30 END


HOYTS Entertainment Quarter

17/206 Bent St

Moore Park

NSW 2021