John is an experienced digital advertising expert who has spent the last 15 years immersed in the world of advertising data and technology. In his current role as Director of Platforms he looks after the technology underpinning Yahoo’s suite of products across ANZ, working to bring innovative and impactful solutions to life for blue-chip clients in the region.

John sits on the IAB Executive Technology Council and is a leading expert in programmatic advertising and it’s evolution.