Paul Sinkinson | Managing Director Australia | Analytics Partners

Paul has twenty years of analytics experience, and has worked across many of Australia’s leading brands. He has a passion for reducing complexity to create clear pathways for growth.

With overall responsibility for Analytic Partner’s operations in Australia and New Zealand, he and his team are delivering ROI studies for clients, showing what the true impact of media is in dollar terms to help marketers grow their brands through constantly improving their performance. With the long history of the business, they’ve built a knowledge base of hundreds of billions of marketing spend and are able to use this to find generalisable learnings to help marketers- including what’s been called the infamous slide of media synergy.